Making outbound B2B solicitation calls isn’t the easiest thing to do. On average when making outbound cold calls to business owners you’ll only talk to them 28% of the time. 48% of the time solicitation calls are blocked the gatekeeper (receptionist). The more you improve getting past the gatekeeper, the more your chances improve on connecting with a business owner. Below you will find some helpful tactics to get past a gatekeeper.
1. Treat them like allies. Gatekeeper is not your enemy. Their job is to screen out people that they think will waste the boss’s time. The best way to get “past” the gatekeeper is simply to get the gatekeeper on your side. Seeing them as an immovable or impenetrable barrier will never get you through them. Develop a relationship – try to befriend them by sounding nice and warm, address them by their name, and