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“The heart of great customer service is great communication.” Micah Solomon, Contributor, Forbes
The US Spanish-speaking population is growing, increasing in its purchasing power and becoming more demanding. In fact, The Hispanic population is projected to increase from 55 million in 2014 to 119 million in 2060, an increase of 115 percent. Many big brands and retailers have made great strides catering to this market for the last 10-15 years and marketers and advertisers see it as a no-brainer that a different strategy should be created. Any company wanting to establish a brand story and emotional connection with their products, ensuring those groups feel represented in the messaging is extremely important.
The same tailored approach applies to great customer service as well. The more understood a customer feels, the greater their customer experience. Great empathy and understanding is the key to great service, and sharing cultural understanding and a common first language, can be a major differentiator between you and your competitors when it comes to your US Spanish speaking customer base.